First Quarter 2015 Tablet Update: Samsung Usage Share Increases by 88% Year-over-Year

Between January 2014 and January 2015, Samsung tablets experienced the largest increase in North American usage share of any other tablet brand. Conversely, users of Apple's iPad, while still responsible for the largest portion of North American tablet Web traffic, now generate a usage share 7.4 percentage points lower than January 2014, and 10.2 percentage points lower than January 2013.